AKKO Campaign

Created by: Sidda Benckart, Wesley Hettler, and Mayah Weeks

About

BRAND STORY:

AKKO is a device protection service that offers affordable insurance coverage for phones, laptops, tablets, and a wide range of personal electronics and belongings against accidental damage, theft, loss, and mechanical breakdowns.

OBJECTIVE:

Drive consideration and sign-ups for AKKO device insurance among budget-conscious young adults by making device protection feel essential, accessible, and relevant to their daily lives.

INSIGHT:

Drive consideration and sign-ups for AKKO device insurance among budget-conscious young adults by making device protection feel essential, accessible, and relevant to their daily lives.

Your phone isn't a possession; it's an extension of yourself. It holds your memories, relationships, routines, money, and identity. The thought of being without it, even for a day, feels paralyzing. Yet most live one mistake away from disaster, with no financial safety net to fall back on.

Force the audience to imagine—really imagine—their life without their device. Not in an abstract "that would suck" way, but in a concrete, uncomfortable, "oh god, I literally couldn't function" way. Then introduce AKKO as the small price to pay to never live that nightmare.

Out of Home Advertisements

Three print ads

Billboard

Experience-Based Advertising

Why This Activation Works:

This 4-step activation process is effective because it meets students in their everyday environment, uses humor and familiarity to capture attention. It creates a seamless transition from a physical experience to a digital conversion...and let’s be real, who doesn’t like free stuff? By connecting the concept of personal protection with device protection, the campaign makes the value of AKKO feel intuitive and relevant to young consumers.

Instagram Reel

  • 1.

    We plan on hiring an influencer for this Instagram Reel.

    Mark Rober is an American YouTuber, engineer, inventor, and educator known for creating popular science and DIY gadget videos. Before YouTube, he worked for nine years at NASA on projects like the Curiosity Rover and later spent four years at Apple Inc.

  • 2.

    For this reel, we want to come up with creative and fun concepts to protect your phone to showcase just how much time and care AKKO puts towards protecting your phone.

    This is a simple idea of a DIY phone parachute that Mark Rober would create and showcase in the reel.

  • 3.

    This is another simple idea of a tin case that would protect the blow. Mark Rober would help create a way to protect a phone from dropping within the Reel.

  • 4.

    This is another simple idea of an inflatable that would protect the blow. Mark Rober would help create a way to protect a phone from dropping within the Reel.

  • 5.

    After going over the many creative ways to protect your phone (sponsored by AKKO) Mark would go with a phone drop from a ladder.

  • 6.

    Finally, we would shout out the hashtag so people can follow along with the series. This is helpful because we can collect the click rate data so we know the series is doing well. We would also leave a link to the AKKO site in the caption.