Olipop Campaign
Created by: Sidda Benckart, Wesley Hettler, and Mayah Weeks
About
BRAND STORY:
Olipop is reimagining soda for modern consumers by combining the classic flavors they know and love with innovative health benefits. Unlike traditional sodas packed with sugar and artificial ingredients, Olipop is a sparkling tonic that is high in fiber, enriched with prebiotics and botanicals, and supports digestive health. The brand aims to bridge the gap between indulgent taste and wellness, but broader consumer awareness is needed to grow market share.
Insight:
Consumers don’t just drink soda, they negotiate with it. Traditional soda triggers an internal checklist: guilt, regret, and the inevitable crash. The tension isn’t about taste, it’s about consequence.
The Big Idea:
If traditional soda comes with baggage, why not crush it?
We externalized the internal aftermath of drinking soda by physically crushing the can, turning emotional consequence into a visual metaphor. The action line “Crush It.” empowers consumers to reject the guilt and choose a better alternative. The crushed can visually represent the fallout of traditional soda, while OLIPOP remains clean, intact, and confidently placed as the alternative.
Strategic Approach:
This campaign reframes the category from sugar content to emotional consequence. Instead of positioning OLIPOP as a “healthier soda,” it positions it as freedom from the aftermath, while keeping the flavor.
Out of Home Advertisements
Three print ads