THERMACELL Campaign
Created by: Sidda Benckart, Wesley Hettler, and Mayah Weeks
About
BRAND STORY:
Thermacell makes the world’s leading spatial mosquito repellent and targeted tick control solutions. They have an ever-expanding product line for both adventure and home use.
They are dedicated to creating better, worry-free, more environmentally friendly solutions to biting insects.
Insight:
Parents have anxiety about exposing young children's sensitive skin to DEET and other topical, man-made repellents. Bug sprays are overstimulating and have a strong odor, which often drives people away from using them to protect themselves against bugs. Thermacell uses an odorless, environmentally friendly solution that silently repels bugs.
Out of Home Advertisements
Three print ads
Billboard
Social Media Storyboard
Here are a few scenes from our animated reel featuring your beloved Peanuts characters. It’s basically the origin story of Pigpen’s stink cloud. He begins as a basic, clean character until Lucy sprays bug spray on him before he goes to school. This makes everyone complain until they find a solution- Thermacell.