Pringles Mingles

Started our campaign presentation, providing a scenario that our target market typically finds themselves in. They invite new people over, and they feel pressured as the host to drive conversation.

Trends in our market. We belong in the snack market, which is currently (2025) working to provide new, fun flavors.

Facts about our target demographic. Kellanova requested we create a campaign targeting Gen Z.

Based on the statistics, this is a summary of what our consumer wants. Not only do they enjoy new snack flavors, but Gen Z yearns for community.

The gap in our market that we are filling: The anxieties Gen Z experiences when hosting “get togethers”.

This slide explains how we fill that gap with our product. Pringles Mingles is a puffed, bow-tie shaped chip that is a combination of Pringles’ most popular flavors.

Intro to our campaign and how we fit into our market.

This is a storyboard for our first piece of media in our campaign: a commercial. Our main guy is seen in distraught with that pre-party anxiety. He had invited a completely new group of people and he wants to be seen as a fun guy. Thankfully, his flavor wingman is on his side and hands him a bag of Pringles Mingles. The party is saved.

Since we are promoting a new product, sampling would be best so people have the chance to try it before they buy it.

Our pop up campaign is a booth that will be dispersed throughout Big10 campuses. These booths provide links to personality tests that students can take that will assign them to a bag that best fits their personality. With this being in person, they can mingle with other students who got similar results.

Kellanova already supports this foundation, Pringles Mingles will continue to promote it and create a social media event around it.

As our campaign revolves around socialization among Gen Z, we designed Pringles Mingles charging stations located in college stadiums. Users have the opportunity to charge their devices during an event, mingle with people in similar situations, and gain awareness of our product.

Most of Gen Z is found on TikTok and with authenticity being a trend, we wanted to sponsor influencers to promote our product in a casual manner.

This was before Spotify introduced their “Wrapped Clubs”, but we wanted to create a similar concept where we utilized Spotify Wrapped data to place users in different “flavor groups” assigning Pringles Mingles flavors to users based on their music taste.