Gaining more customers through an accurate representation of the brand image.

Position themselves as a thrift store that not only cares about eco-friendly shopping, but also about providing a shelter for cats. We encourage people to interact with the cats and possibly adopt them, while also shopping for clothes.

Generic Claim. We want to remind our target audience that our store is near campus with a catchy claim/headline. We are mainly working with the idea that our shop is close to dorms, which is a need many IU freshmen have.

Advertise Inkwell’s aesthetic and atmosphere

Attract consumers by portraying how owning a bike can lead to a simpler, more connected lifestyle.

Position Gables Bagels against Bloomington Bagel Company as the more authentic choice.

Advertise Five Guys’ unique toping selection.

Create an advertisement for GoGo Squeez Apple sauce pouches for adults.